JP Pellegrino
Online
Become a self-taught designer and build your brand in 120 days
Free, weekly emails packed with everything you need to learn design, build your own brand, & escape the rat race. Join 100+ readers.
About Dero Digital
A free, weekly newsletter for creatives with an entrepreneurial mindset
If you're here, it's probably because you feel you could be doing more with your creative talent, but don't know how to actually level up and take the right steps.
What to expect:
The reality check you need to convert your time, energy and creative drive into a profitable solo-brand or business.
Read & learn about skills that expand your value to a company, customer or client — putting you above 99% of your peers.
Learn how how be a self-started designer with free resources, guides, templates, assets, and more.
"It's a like a design mentor for your inbox"
Luka Soban @ FINEOS
What You'll Learn
No fake guru courses. No ads.
Just everything you need to build an undeniable set of creative skills, get financial freedom, and build your own brand.
Discover what you're good at. Build a brand around it. Monetize it.
How to get a stable, creative job without a degree
Learn to be a 10x employee, one that's too expensive to fire.
Create viral content within your own personal niche
Build multiple revenue streams, both passive and active
Stop being a 'yes' man and optimize your time and energy
Actionable steps to cut through the noise & grow your audience
+ hundreds of other topics…
People I've worked with
A Free Newsletter Created by JP Pellegrino
I've built a career and financial freedom from absolute rock bottom — you can too.
Hey there. I'm John Perry Pellegrino (JP works, too). In 2016, I was stumbling through my early semesters in college with no goals, crippling uncertainty, low energy and confidence, and worst of all — $0 to my name. I knew that I was a highly creative person, but I didn't understand how to translate my skills into the life that I wanted.
For the next ~12 months, I barely scraped by, doing classwork that I hated and working every odd job under the sun. I spent my nights learning everything there was about design, marketing and entrepreneurship.
Some nights I would stay up until 3-4AM, driven by this mad obsession of 'figuring out my life' and 'getting rich'.
The problem? I didn't have a formula. I didn't understand how the world really works, I didn't understand how to be valuable and creative at the same time.
In 2017, I withdrew from college, and it was the best decision of my life.
"Why do I need a degree for things that I can learn on the internet?" Everything I was doing just felt like such a waste of time. It wasn't adding up.
That was the question I repeated to myself hundreds of times a day — and I finally took action. In the summer of 2017 I built a mock portfolio, created 20+ personal design projects as a showcase, and landed my first real design job; a graphic design internship with a residential products company.
At a measly $12.00 / hr, that internship was my stepping stone. That was my entry ticket, my leverage.
After that, I became more obsessed.
I learned how to build a resume that's impossible to ignore.
I taught myself how to become a 10x design employee.
I learned how to build a side hustle, and how to translate that into a full-time passion project.
In 2016, I was a scrawny kid no money, no skills, no future. Today, I'm the Marketing Director at a Fortune 500 firm, building my own personal brand, mentoring design students, and most importantly— I have the formula for crafting a superior lifestyle for yourself, and it's free.
There's no catch, no ads, no guru courses.
Subscribe to Dero Digital and get ahead.
My Experience
Rock Bottom (Broke ASF)
2016
Design Intern
Mohawk
2017
Graphic Designer
Shaw Ind.
2018
Lead Designer
Genos Software
2020
Chief Marketing Officer
Tradebank
2021
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Present
What I'll teach you
I've accumulated a highly valuable set of cross-industry skills over several years; skills that I can teach you to leverage for achieving financial freedom and building a brand that turns heads.
Web Design
UI/UX
Marketing
Automation
Artificial Intelligence
Startups
Brand Management
Time Management
Art Direction
Consulting
